Nonprofit Marketing Resources

Google has set forth a number of guidelines on the usage of keywords in order to ensure that your grant is used in the most effective way possible. Failure to follow any of these guidelines may result in account suspension. Below are some of Google’s keyword policies explained.

Sandy Rees is the owner of Get Fully Funded, an organization which provides consulting services for nonprofits regarding fundraising strategies. Rees found herself in the nonprofit sector when she visited a local rescue organization while working in marketing for a corporate staffing company. This organization, Knox Area Rescue Ministries, asked her to be a part of their board.

“We live in a 21st century democracy using 18th century rules and 19th century systems,” Micah Sifry says. As the co-founder and executive director of Civic Hall, Sifry’s mission is reversing this reality that he sees. Civic Hall, which he helped found in 2015, serves as a center in New York City where technology professionals can work in a shared space toward the public good.

Danielle Clore, the CEO of Kentucky Nonprofit Network (KNN), began her work in the nonprofit sector at a young age. She would follow her grandmother going door-to-door in their neighborhood to raise funds for the American Heart Association and the American Cancer Society. From this experience, her fascination with philanthropy grew into the service she does today. For her undergraduate degree, she majored in psychology, and wanted to work for a human services organization.

Whether you work with a small nonprofit or a large one, creativity is key in a nonprofit marketing campaign. A big budget with bland ideas won’t get you anywhere. What are some of the best ways to get the word out there? One great way is taking advantage of the Google Grant for Google AdWords, which you can learn more about on our homepage. If you have more questions, Nonprofit Megaphone would love to schedule a free consultation regarding this marketing opportunity with the grant and how we could help you make the most of it.