Nonprofit Marketing Resources

How do I apply for the Google Ad Grant? This is a very common question. People have heard about the mythical $10,000 per month that you can get to spend on Google ads to promote your nonprofit’s work. And the next question, of course, is “How do I get that for my organization?” We will address eligibility for the Google Ad Grant in another video, but just to give the really quick synopsis on that – if you’re in the United States, you have to be a 501(c)(3) and you can’t be a school or a college, a hospital, or a government agency. You have to, of course, agree to the Google Terms of Use. Other than that, you are essentially eligible if you are not in one of those three categories. So for the vast majority of people watching this video, you are, in fact, eligible, so take heart.

Are there marketing grants or communications grants available for nonprofit organizations? The good news is that, yes, there are such programs available, and probably the most common and the most effective of all of them is called the Google Ad Grant. You may have heard of it. It’s a program from Google which gives nonprofits $10,000 per month to spend on ads in Google searches.

What are Google Ad Grants Certified Professionals? This is a question we get frequently, so we wanted to take the time to address some common questions. As a Google Ad Grants Certified Professional, we wanted to share some information about the background of that program, why it exists, and what it means.

The Google Ad Grants Pro or GrantsPro, awarded organizations $40,000 a month to spend each month on Google Ads. We’ll give a quick history of the program, but unfortunately, the story doesn’t end well. The program is no longer accepting new applicants.

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