Nonprofit Marketing Resources

Google offers the Google Grant for Google Ads, but another free resource your nonprofit should be utilizing is Google Analytics. Why should you use Google Analytics? The program can help you track who is interacting with your website and how, which provides the information you need to tailor your website to increase viewers. This is definitely a resource you want to take advantage of! Keep reading to find out how you can leverage Google Analytics to better understand how your website is communicating with your audience.

If you’ve ever taken a trip with young children (or even annoying adults), chances are good you’ve been subjected to cries of, “are we there yet?” As adults, we may not say it out loud in whiny voices, but that doesn’t mean we’re not just as impatient to get to our destination.

In an ideal world, everyone who visits your website would immediately donate, volunteer and spread the word about the wonderful work you’re doing. Unfortunately, we don’t live in that ideal world, but there are strategies you can employ in your digital space to grow your donor base, increase the number of volunteers and engage people to spread the word.

I’ve found myself recently sharing with prospects in as many ways as I can think of the importance of content when it comes to this program from Google. Another way to say it; without robust, relevant, searchable content, this Grant program will not work well. You can have the most amazing mission, the most talented, bighearted staff, and a fantastic donor base, but none of that will bring quality, engaged traffic to your site until you have the right amount and the right kind of content on your website.

November is a season of gratitude and giving. It’s also a busy time of the year. Americans celebrate Thanksgiving, the winter holiday shopping rush kicks into high gear and holiday parties start in earnest. And that’s just the personal side of things.