Nonprofit Marketing Resources

Whether your nonprofit is large or small, you likely don’t know all of your supporters personally, but chances are you have a great tool to help you get to know them better: your database. It can tell you a lot about who your people are and give you clues for how to best communicate with them.

Some people might incorrectly say that email marketing is having a resurgence. As one of the first outbound marketing tools, email marketing received a lot of hype three decades ago. Contrary to what some people may think, it never disappeared; it just took a backseat to all the new social media bells and whistles. But the pendulum always swings back. Email marketing is once again being recognized as a critical component of digital marketing.

On December 20, 2020, both chambers of Congress announced that they had agreed on a new stimulus bill, which the President is expected to sign into law. Here are the key issues the bill addresses for nonprofit organizations, their employees, and donors.

Email marketing is crucial for nonprofits, offering high ROI, personalized donor engagement, and increased donations. Learn strategies to boost your impact.

As Google Ad Grant experts, we frequently (always) are asked how to increase conversion rates. Of course, there are many steps you can take to boost your conversion rate; one that is sometimes overlooked is the call to action (CTA). Yes, that small aspect of your website carries a lot of weight in the conversion toolbox.